Certificates & memberships





I’m Anna Joti, Your Expert Hypnotherapist
I bring over 30 years of experience and passion to help you find lasting freedom and inner balance.
Hello, I’m Anna Joti Swerdlow, and I am a fully accredited hypnotherapist based right here in Southbourne.
With over three decades of experience in holistic medicine, my deepest passion is helping people like you find genuine, lasting freedom from stress, emotional imbalance, anxiety, and unwanted habits.
Why Choose me as Your Hypnotherapist?
🥇 Fully Accredited: I am a verified, professional practitioner.
🗓 30+ Years: Benefit from three decades of dedicated experience.
😊 Proven Results: Successfully guided hundreds of happy clients to lasting change.

I Can Help You Resolve These Challenges
I don't just treat symptoms; I guide you toward lasting breakthroughs. Hypnotherapy is a powerful tool for releasing the negative patterns and emotions that keep you stuck.
Here are the most common challenges I successfully help my Southbourne clients resolve:
Mindful Confidence
Whether you need to nail a public speaking engagement, excel in your career, or simply feel more comfortable in your own skin, I help you build unshakable self-esteem and overcome self-doubt.
Stress & Anxiety Relief
Learn to quiet the constant noise. I guide you to effectively overcome anxious thoughts, reduce overwhelm, and find deep, lasting inner calm.
Conquer Phobias
Stop letting fear dictate your life. We work together to conquer deep-seated fears and phobias (like flying, heights, or needles) quickly and permanently.
Empowered Habit Control
Ready to quit a habit for good? I provide the mental tools to help you stop smoking, manage weight, or end nail-biting with genuine, internal motivation.
Better Sleep & Insomnia Relief
I help retrain your mind to achieve deeper relaxation, fall asleep faster, and wake up feeling truly refreshed.
Pain Management
I empower you to reduce the intensity of chronic pain and gain a greater sense of control over your body's response.
Hear From My Happy Clients
★★★★★
5.0 rating by other happy clients
★★★★★
Goddess of pleasure!
Anna is a goddess of pleasure and healing! She is one of the few people in the UK I trust to work on me, as her knowledge and experience are amazing and her technique awesome. I experience total support and deep healing during her treatments
★★★★★
Unique Individual
Anna is a Master Practitioner, she works holistically and intuitively, treating each person as a unique individual.
All of Anna's treatments are wonderful.
★★★★★
Deeply intuitive
It is Anna's extraordinary and rare talent of being deeply intuitive to your body's requirements that make her treatments so restorative and so vital.
I wouldn't wait moment longer!
A Simple and Relaxing Path to Relief
Many people wonder what hypnosis feels like. The truth is, it's a wonderfully natural state of deep focus - like being completely absorbed in a book or a movie. You remain in full control the entire time.
Here is the simple, three-step process we follow together to achieve your goals:
Collaborative Consultation
We discuss your challenges and goals. I listen deeply to tailor your session precisely to your unique needs.
The Sessions
I guide you into a state of deep relaxation. This allows your mind to install new, beneficial beliefs and release limiting patterns.
The Results
You leave feeling refreshed and empowered. I provide tools and recordings to reinforce your positive changes for lasting results.
The Profound Power of Hypnosis: What You Gain
Hypnotherapy is not just about fixing a problem - it’s about unlocking your natural ability to live better, feel calmer, and operate with clarity. By accessing your subconscious mind, we initiate powerful shifts that continue long after your session.

Inner Confidence & Clarity
I help you develop deeper self-acceptance and unshakeable self-worth. You'll gain a sharper mind, improved focus, and the renewed motivation to achieve your goals.

Renewed Motivation
I help you tap into a natural, intrinsic drive, making it easier to stick to goals, follow through on plans, and feel energized about your future.

Feeling Fully Present
Hypnosis helps anchor you in the moment.
You'll reduce excessive worry about the past or future, allowing you to enjoy your daily life more fully.
Your Safe Space in Southbourne
A peaceful, homely setting just moments from the beach.
Your sessions take place in my tranquil Southbourne venue - a nurturing, light-filled space designed to help you relax the moment you arrive. Nestled close to the sea, the gentle coastal energy adds an extra layer of calm and clarity to every treatment.
Unlike a cold, clinical room, this space feels warm, personal, and full of character, a true reflection of the holistic care you’ll receive.
There’s easy, easy parking outside, and you may even be greeted by my very friendly dogs, who bring a touch of comfort and joy to the experience.
It’s more than just a place for acupuncture or hypnosis - it’s a sanctuary where you can truly unwind, reconnect, and begin your journey to balance.
My Services
Experience healing, clarity, and positive change through my tailored hypnotherapy sessions, offered from my calming home practice in Southbourne, Bournemouth.
2
On Going Hypnotherapy Sessions
Follow-up hypnotherapy sessions are priced at £65 per hour, providing continued, tailored support to help you move forward at a pace that suits you. A course of treatments can also be arranged, with pricing discussed depending on the number of sessions required.
Price: £65
Sound Medicine Sessions
Immerse yourself in soothing frequencies and therapeutic vibrations with my bespoke Sound Medicine sessions, delivered from my peaceful home practice in Southbourne, Bournemouth.
1
Sound Medicine Session
My personal Sound Medicine sessions weave together the pure tones of crystal bowls, the grounding resonance of the gong, and the precise vibrational therapy of tuning forks. Each frequency is chosen to calm the nervous system, release held tension, and support emotional balance. This is a gentle yet powerful sonic journey designed to help you reconnect, reset, and feel deeply restored.
Price:
£75
2
Group Sound Sessions
Group Sound Medicine sessions offer a shared, immersive experience where calming vibrations and harmonising frequencies support deep relaxation for everyone in the space. Using crystal bowls, tubular bells, and the gong, the session guides the whole group into a state of collective stillness and restoration. It’s a nurturing environment that encourages connection, calm, and a profound sense of wellbeing.
Price to be discussed for each event
Reflections from My
Transformed Clients
★★★★★
5.0 rating by other happy clients
★★★★★
Goddess of pleasure!
Anna is a goddess of pleasure and healing! She is one of the few people in the UK I trust to work on me, as her knowledge and experience are amazing and her technique awesome. I experience total support and deep healing during her treatments
★★★★★
Unique Individual
Anna is a Master Practitioner, she works holistically and intuitively, treating each person as a unique individual.
All of Anna's treatments are wonderful.
★★★★★
Deeply intuitive
It is Anna's extraordinary and rare talent of being deeply intuitive to your body's requirements that make her treatments so restorative and so vital.
I wouldn't wait moment longer!
Frequently Asked Questions
There's no question too small, I'm here to help get the best results possible for you.








