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I’m Anna Joti, Your Expert Acupuncturist
I bring over 30 years of experience and passion to help you find lasting relief and inner balance.
Hello, I’m Anna Joti Swerdlow, and I am a fully accredited Acupuncturist based right here in Southbourne.
With over three decades of experience in holistic healing, my deepest passion is helping people like you find genuine, lasting freedom from chronic pain, stress, and physical imbalance.
My approach is centered entirely on you. I provide a powerful, tailored path forward by restoring the flow of your body's vital energy (Qi). As a highly experienced practitioner, I create a safe, nurturing space where your body’s natural healing ability can fully unfold.
Why Choose Me as Your Acupuncturist?
🥇 Fully Accredited: I am a verified, professional practitioner.
🗓 30+ Years: Benefit from three decades of dedicated experience.
😊 Proven Results: Successfully guided hundreds of happy clients to lasting relief.


I Can Help You Resolve These Challenges
Find relief from pain, stress, and internal imbalance with personalised acupuncture treatment.
I help restore the healthy flow of energy (Qi) in your body to alleviate a wide range of issues:
Chronic Pain Relief
I target the source of back pain, joint aches, and headaches to significantly reduce discomfort and improve mobility.
Stress & Emotional Balance
I help calm your nervous system, assisting you in managing anxiety, reducing stress, and stabilising your mood.
Injury
Recovery
I support the healing process for injuries and stiffness, promoting faster recovery and improved structural integrity.
Women's Health
I provide gentle, tailored support for your hormonal issues, menopause journey, menstrual discomfort, fertility and pregnancy support.
Deep Sleep & Energy
I resolve the imbalances causing insomnia, helping you achieve deeper, more restful sleep and improved daily vitality.
Digestive
issues
I help improve digestive function by using acupuncture to reduce inflammation, ease nausea, and support smoother, more balanced digestion.
Words From my Uplifted Clients
★★★★★
5.0 rating by other happy clients
★★★★★
Goddess of pleasure!
Anna is a goddess of pleasure and healing! She is one of the few people in the UK I trust to work on me, as her knowledge and experience are amazing and her technique awesome. I experience total support and deep healing during her treatments
★★★★★
Unique Individual
Anna is a Master Practitioner, she works holistically and intuitively, treating each person as a unique individual.
All of Anna's treatments are wonderful.
★★★★★
Deeply intuitive
It is Anna's extraordinary and rare talent of being deeply intuitive to your body's requirements that make her treatments so restorative and so vital.
I wouldn't wait moment longer!
Collaborative Consultation
We discuss your health history and current concerns. I use this time to fully understand your body's energy patterns and create a precise treatment plan just for you.
The Treatment
I gently insert tiny needles into specific points. You will then rest quietly for 30 minutes, allowing your body to rebalance its internal energy flow (Qi) and initiate deep healing.
The Results
You leave feeling calmer and renewed. I often provide personalised advice on diet, movement, and lifestyle to reinforce your positive changes for lasting well-being.
A Simple and Relaxing Path to Relief
Acupuncture uses hair-thin needles placed gently on the skin to stimulate the body's natural healing response. The experience is often described as deeply relaxing.
Here is the simple, three-step process we follow together:
The Profound Benefits of Acupuncture
If you are seeking lasting relief, acupuncture offers a powerful alternative to symptom management. My approach treats you as a whole person, mind, body, and spirit, for complete, sustainable well-being.
Here are the three fundamental benefits of choosing this holistic path:

Treating the Root Cause
I correct the underlying energy imbalances (Qi). This results in sustainable healing and prevents future recurrence.

Harmonising Body Naturally
Acupuncture is a drug-free path. It calms your nervous system and restores balance, giving you profound physical and emotional support.

A Truly Personalised Path
Your treatment is unique. I tailor every session based on your current energy state, ensuring the most effective path to your health goals.
Your Safe Space in Southbourne
A peaceful, homely setting just moments from the beach.
Your sessions take place in my tranquil Southbourne venue - a nurturing, light-filled space designed to help you relax the moment you arrive. Nestled close to the sea, the gentle coastal energy adds an extra layer of calm and clarity to every treatment.
Unlike a cold, clinical room, this space feels warm, personal, and full of character, a true reflection of the holistic care you’ll receive.
There’s easy peasy parking outside, and you may even be greeted by my very friendly dogs, who bring a touch of comfort and joy to the experience.
It’s more than just a place for acupuncture or hypnosis - it’s a sanctuary where you can truly unwind, reconnect, and begin your journey to balance.
My Services
Experience healing and rejuvenation through my diverse range of Acupuncture treatments at my home venue in Southbourne, Bournemouth.
1
Traditional Acupuncture
Traditional Acupuncture offers personalised treatment, drawing from Daoist Acupuncture, Traditional Chinese Medicine (TCM), Master Tung's points, and Five Element styles. It is designed to support your physical, emotional, and spiritual well-being.
Price:
Initial Consultation & Treatment (60 mins): £65
Follow-up Treatment (45 mins): £55
Follow-up Treatment (60 mins): £65
2
Electro-Acupuncture
This highly effective treatment combines Traditional Acupuncture with advanced medical devices. It utilises the AS Super 4 E' Stim device and the BIOLamp Heated Mineral Far Infrared Medical Device to enhance the potency and results of the session.
Price:
-
Treatment (60 mins): £65
3
Facial Acupunture
A comprehensive and luxurious treatment known as Facial Enhancement Acupuncture. It is an all-inclusive session that incorporates Oriental Sculpting Facial Massage, Facial Acupuncture, Reflexology, Bramley Skincare products, and therapeutic Celluma LED Lights.
Price:
-
Single Session (75 mins): £85
-
Single Session (90 mins): £100
-
Course of 10 Sessions (75 mins each): £765
4
Microneedling Facial with LED Celluma Lights
A rejuvenating facial treatment that uses Microneedling to stimulate collagen production and improve skin texture, followed by the therapeutic benefits of Celluma LED Lights to promote healing and enhanced results.
Price:
Single Session (75 mins): £85
Single Session (90 mins): £100
Course of 10 Sessions (75 mins each): £765
5
Fertility Acupuncture
Specialised Acupuncture designed to support your journey towards parenthood, whether through natural conception or alongside IVF treatment. The process begins with a detailed initial consultation to create a personalised treatment plan.
Price:
Initial Consultation: £75
Treatment plan details and follow-up prices are provided after the consultation.
6
Auricular Acupuncture
NADA Protocol
A gentle five-point ear acupuncture method that calms the nervous system, reduces stress, anxiety and supports emotional balance and reduces compulsive behaviour patterns..
Battlefield Acupuncture
A rapid ear acupuncture technique using tiny gold needles to quickly reduce acute or chronic pain.
Price:
Single Session (30 mins) £35
Course of 6 (30 mins) Treatments £190
Hear From My Happy Clients
★★★★★
5.0 rating by other happy clients
★★★★★
Goddess of pleasure!
Anna is a goddess of pleasure and healing! She is one of the few people in the UK I trust to work on me, as her knowledge and experience are amazing and her technique awesome. I experience total support and deep healing during her treatments
★★★★★
Unique Individual
Anna is a Master Practitioner, she works holistically and intuitively, treating each person as a unique individual.
All of Anna's treatments are wonderful.
★★★★★
Deeply intuitive
It is Anna's extraordinary and rare talent of being deeply intuitive to your body's requirements that make her treatments so restorative and so vital.
I wouldn't wait moment longer!
Frequently Asked Questions
There's no question too small, I'm here to help get the best results possible for you.
























